On February 10th, the data released by the Ministry of Culture and Tourism showed that the total number of national tourism receptions in the 2019 Spring Festival holiday was 415 million person-times, up 7.6% year-on-year, and the tourism income was 513.9 billion yuan, up 8.2% year-on-year. %, the cultural and tourism market is prosperous and orderly. The Ministry of Culture and Tourism pointed out that tourism has become a new folklore in the New Year, and the attraction of traditional folklore and folk culture is prominent.
At the same time, the Spring Festival Golden Week as a traditional consumption season, multi-site retail and catering services to maintain growth momentum.
Spring Festival travel demand is booming
Data from a number of tourism companies show that there is a strong demand for travel during the Spring Festival holiday. According to Ctrip's "2019 Spring Festival holiday forecast report", the 2019 Spring Festival holiday is expected to travel more than 400 million people. Among them, the number of outbound tourists is about 7 million. During the Spring Festival of 2018, the number of trips nationwide was 386 million, and the number of outbound tourists was 6.15 million.
Changjiang Securities pointed out that outbound travel continued to maintain rapid growth. It is estimated that the number of outbound trips during the Spring Festival in 2019 will be about 7 million, an increase of 7.7% over the same period in 2018. According to a report released by Mama Travel Network, the peak of the Spring Festival holiday appeared during the New Year's Eve to the third day, but the proportion of tourists in the wrong peak increased significantly; from the source of customers, Shanghai, Hangzhou, Guangzhou, Beijing, Nanjing, Suzhou, Residents of ten cities in Xiamen, Chengdu, Wuhan and Chongqing prefer to spend the whole year on the road. In addition to consumers in first- and second-tier cities, many third- and fourth-tier cities have become consumers in the Spring Festival tourism market.Main forcemilitary. Changlong Tourism Resort, Shanghai Disneyland, Huangshan Scenic Area, Shenzhen Happy Valley, Qingdao Fangte Dream Kingdom, Hengdian Studios, Emei Mountain, Lingshan Big Buddha, Dujiangyan, Mutianyu Great Wall and other top ten scenic spots are hot in the Spring Festival; culture The number of visitors to the scenic spot increased significantly, with a year-on-year increase of more than 60%.
The relevant person in charge of the CYTS pointed out that the wrong peak tour is more and more popular, and the New Year's Eve, the second day and the fifth day are more intensive; from the price of the tourists, the consumption structure continues to escalate, and the quality tour and deep tour are welcomed by tourists.
Outbound travel growth
In terms of outbound travel, the report shows that the number of outbound tourists in the Spring Festival has increased by 30% year-on-year. Thailand, Japan, Singapore, Vietnam, Indonesia, Mauritius, Italy, Australia and other popular destinations for outbound travel. More than 8 days of long-distance outbound tourists increased by 23% year-on-year.
The data shows that during the Spring Festival of 2019, the national border inspection authorities inspected 12.533 million entry and exit personnel, an increase of 10.99% compared with the Spring Festival of 2018. Among them, the number of inbounds was 6.22 million, an increase of 9.51% over the same period of last year; the number of exits was 6.311 million, an increase of 12.48%.
During the Spring Festival, Chengdu, Kunming, Qingdao, Chongqing and other airports have successively set a new record for the number of inbound passengers. The number of entry and exit of land ports adjacent to Hong Kong and Macao, such as Shenzhen and Zhuhai, has increased rapidly. The maximum number of people entering the Zhuhai Gongbei Port has reached 41.5. Ten thousand people. In 2018, the newly opened ports of the Shenzhen-Shenzhen-Hong Kong high-speed railway West Kowloon and the Hong Kong-Zhuhai-Macao Bridge have all cleared the number of single-entry arrivals at the port, reaching 105,000 and 113,000 respectively.
Consumer market is hot
The Spring Festival Golden Week belongs to the traditional peak season of consumption, and the consumption data of many places has maintained growth.
The data shows that UnionPay Business Big Data monitored a total consumption of 17.73 billion yuan during the Spring Festival in Shanghai (February 3 to 919, 2019). Among them, the consumer market on February 4 (New Year's Eve) and the 5th day was the hottest, with consumption of 2.28 billion yuan and 2.19 billion yuan respectively, a year-on-year growth rate of 9.8% and 14.1%. According to a sample of 380 retail and catering enterprises surveyed by the Shanghai Municipal Commission of Commerce, from February 4 to 10, 2019, sales of key sample companies increased by 8.1% year-on-year, and quality consumption and annual consumption became a bright spot.
According to data released by the Department of Commerce of Henan Province, the traditional Chinese New Year, information products and mass catering in the Spring Festival of 2019 have become the highlights of festival consumption. According to estimates, from February 4 to February 10, the province's retail and catering enterprises achieved sales of about 49.6 billion yuan, an increase of 10.7%.
According to the data of the Sichuan Provincial Department of Commerce, from February 4th to 6th, the province's holiday consumer market was prosperous and stable. The 53 key retail enterprises monitored in Chengdu achieved a total sales of 680 million yuan on the third day, a year-on-year increase of 6.4%; 30 key catering enterprises monitored by Ya'an City on the 3rdOperating incomeThe growth rate was 6.5% year-on-year; the occupancy rate of hotels in Guangyuan, Leshan and Yibin increased by more than 40% compared with the pre-holiday.
Jingdong Big Data shows that sales during the Spring Festival of 2019 increased by 42.74% year-on-year. The consumption of the Spring Festival is increasingly reflecting quality consumption, convenience consumption and service consumption. The choice of consumers is more diversified and quality, showing the trend of leading consumption growth in 4-6-line cities and the rejuvenation of core consumer groups.
It is worth noting that Jingdong Big Data shows that during the Spring Festival, the consumption growth rate of the fourth- and sixth-tier cities was the highest, and the sales increased by more than 60%. Young people return to their hometowns for the New Year, which will boost their spending power in their hometowns. At the same time, the sinking of e-commerce channels will allow more and more rural users to enjoy the convenience services of e-commerce.
(Article source: China Securities Journal)