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Shanghai Stock Index
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Published on 2018-04-18 15:02:38 Share it web version
                                    (Original) 20180418 single needle bottom, short-term rebound can be expected
                                        Today, the three major stock indexes opened higher and higher, but they quickly fell back. They rebounded in the afternoon and both closed their long shadows. The rebound of the GEM was the strongest, which was in stark contrast to yesterday's weakness.
The rebound of the Shanghai Composite today formed a 60-minute bottom structure, and the daily line also had a passivation of the secondary bottom structure. The rebound of the strong GEM today does not have the coordination of time-sharing structure, which is often said to be the bottom. The adjustment of the GEM began at the top of the daily line. Today's rebound can be seen as a rebound wave on the way down. There should be a process of constructing the bottom structure. The new low is naturally a high probability.
The SSE and the GEM are still in a divergence. The SSE bottoming process is ahead of the GEM. If you want to achieve the synchronous resonance between the stock indexes, the SSE will wait for the footsteps of the GEM to jointly pour the bottom, or the GEM will accelerate the bottoming to catch up with the SSE. But no matter from which aspect, the three major stock indexes are currently in the process of constructing the bottom. Our position can be maintained at 3-5 percent. Once the bottoming is successful, we will choose to add positions.

In the analysis of financial statements, for consumer companies, we should focus on their brands and their right to speak upstream and downstream. The importance of the brand is reflected in the sales expenses, including advertising and marketing. Only by increasing sales investment can we gradually establish our own brand image. Cosmetics, medicines, etc. all have a large amount of advertising sales expenses.
However, the analysis of sales expenses cannot be singular. The higher the cost, the better. It is necessary to focus on the effect, that is, spending money should play a role. The specific reflection is the increase in income such as revenue, gross profit and advance receipt. . Otherwise, the increase in marketing expenses is a failure.
For the upstream and downstream discourse rights, we have also analyzed before, mainly reflected in the upstream payables and prepayments as well as the downstream receivables and advances. If the upstream pays more, the right to speak is stronger. For the downstream, if there are more pre-receipts, the right to speak is stronger.
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