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A shares reproduce the "wine fragrance" market? Wuliangye has a record high in the industry. Institution: Locking the faucet or still the best strategy

May 15, 2019 15:15
source: Oriental Fortune Securities Institute

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[A share reproduces the "wine fragrance" market? Wuliangye has created a new high-ranking institution in the market: locking the leader or still the best strategy] From the perspective of the disk, A-shares reproduce the “wine-smelling” market, and Kweichow Moutai has been plagued by public opinion because the group established a marketing company. Wuliangye, a young man of the year, became an investor fragrance today, hitting a record high in the session. At the close of the trading day, Luzhou Laojiao daily limit, gold seed wine, Yanghe shares, Gujing tribute wine, Jinshiyuan and other stocks rose across the board.
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Today (May 15), the three major stock indexes of A-shares opened higher in the morning and were in a state of shock consolidation. In the afternoon, the Shanghai and Shenzhen stock markets expanded, and the weights and the theme stocks formed an effective response, and the local earning effect was highlighted.

From the perspective of the disk, A shares reproduce the "wine fragrance" market,Guizhou MaotaiBecause the group set up a marketing company and was caught up in public opinion, it was dubbed "the second year of the year"WuliangyeToday, it has become a fragrant investor, creating a record high in the session. Closing the close,Luzhou LaojiaoDaily limit,Golden seed wine,Yanghe shares,Gujing Gongjiu,Present worldAnd other stocks rose across the board.

On the news front, according to the China Industrial Research Institute, the liquor industry is returning to the rising channel, consumption is upgrading, and the wine industry is picking up. According to the statistics of the National Bureau of Statistics, in 2018, the national liquor production enterprises above designated size completed 8.712 million kiloliters of wine, up 3.14% year-on-year. The accumulated sales revenue was 536.383 billion yuan, a year-on-year increase of 12.88%. The accumulated total profit reached 125.05 billion yuan, a year-on-year increase of 29.98%. In 2018, the performance of the liquor industry was “a red”.

Chuan Cai Securities pointed out that under the background of consumption upgrading, the era of liquor brand concentration and structural upgrading is accelerating, and the dominant brands will enjoy the structural dividend brought by consumption upgrades, encouraging consumption, tax reduction and foreign capital inflows in the country. In the background, the valuation center of the liquor sector is expected to continue to improve. In terms of mass goods, demand for consumer demand is stable, consumption upgrades and pricing power have determined that the industry's leading share continues to rise, and the performance of major companies remains stable.

Ping An Securities believes that it is still the best strategy to lock up leading companies to share growth. High endGuizhou Maotai,Wuliangye,Luzhou LaojiaoBoth are worthy of attention, especially when valuations are cheaper and continue to drive reforms.WuliangyeThe product portfolio focus on the next high-end companies are more likely to share the rapid growth of this price band, we focus on tracking the company, it is recommended to pay attention to Yanghe.

  Huatai SecuritiesIt is believed that in the liquor industry, the demand for high-end liquor is growing more strongly, and the competitive landscape is more stable and clear. It is our recommended sub-sector.Guizhou MaotaiAs a representative of high-end liquor, the pattern of the flagship product Feitian Maotai in short supply is difficult to reverse in the short term, and the continuous upward trend of the wholesale price of the product will raise the expectation of the ex-factory price increase, and the performance elasticity is greater.Wuliangye Product upgrades and channel reforms introduced in 2019 will help unlock brand potential, and companies and distributors will work together to drive growth.Luzhou LaojiaoWith the high-end liquor of Guojiao 1573 card, it will fully benefit from the increase in the price and price of high-end liquor, and the leading layout of the channel network will also giveLuzhou LaojiaoBring greater growth potential.

(The content of the article is for reference only. For the stocks mentioned in the article, it does not constitute investment advice. Investors operate according to this, at their own risk.)

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(Article Source:Oriental wealthSecurities Research Institute)

                (Editor: DF150)

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