After the restart, the list of the first batch of game numbers was hanged on the official website of the State Press, Publication, Radio, Film and Television Bureau. It has been 9 months since the game version was frozen. This list includes not only the products of listed companies, but also the products of several new three-board companies such as Green Shore Network and Huaqing Feiyang.
2018 is undoubtedly a year of wind and snow, and the game company is injurious. Now that the winter is over, Tao Li will reopen, can the new three-board game company stand up smoothly and levy this red sea?
The release number of the version is out of expectations
In March 2018, due to the adjustment of the game approval authority, the version approval has been suspended. On December 21st, Feng Shixin, deputy director of the Publishing Department of the Central Propaganda Department, revealed that the game industry approval has been restarted.
Just a few days later, the official website of the State Administration of Radio, Film and Television hangs out the domestic online game approval information form for December, which means that the version number has officially reopened.
There are 164 games in the entire list, 80 of which are approved on December 19, 2018, and 84 are approved on December 29, 2018. The games on the list are classified into the most mobile categories, with a total of 149 models, 7 web games, 7 client games, and 1 PS4 game.
What is gratifying is that this time, a total of 7 new three-board companies have got the version numbers, namely Green Bank Network, Molin Shares, Huaqing Feiyang, Chengtian Network, Time Technology, Mi Rabbit Network, Yiqidang . Among them, there are 3 games approved by Green Shore Network, 2 in Time Technology and 1 in each company. The game of Mi Rabbit and One Thousands of Thousands was approved on December 19, 2018, and the games of the remaining five companies were newly approved.
Many companies are profitable
Judging from the list of trials, the products reviewed are all domestic games, and most of the over-the-counter game makers belong to small and medium-sized manufacturers. There is no Tencent in the list.NeteaseThe figure of these two major game giants, the number of listed companies is not too large, it can be seen that the approval of the version number does not give priority to the big companies, it is likely to be in the order of the queue.
The new three-board market is home to a large number of small and medium-sized game companies, which is undoubtedly good news. After experiencing the cold winter of the industry last year, there is no competition and squeeze of many large game companies in the first year.
Among the above-mentioned new three-board companies, Huaqing Feiyang and Molin shares are among the more famous game makers, and they still can't hide the swords of last year. Huaqing Flying, which is sprinting IPO, 2017Net profitThe increase was 338.57%, and it was 2018. The net profit in the first three quarters fell by 41.87%. In the semi-annual report of 2018, Huaqing Feiyang said bluntly that the company's main game has reached the lower limit of the product life cycle. The new game products have been delayed due to changes in industry policies, so the revenue will decrease.
Molin shares were used for 4.4 billion yuanMergerOnce shocked the new three boards. FromPerformanceOn the top, Molin shares started with a page tour, and in the entire game market, the limelight of the page tour is being overtaken by mobile games, and the aura of its head is gradually fading. Therefore, the financial data of the company in the past two years is rather shabby, and the net profit begins in 2017. At a loss. The company's 2018 semi-annual report said that it is currently expanding its revenue sources by arranging mobile games, increasing the number of mobile games and further expanding overseas markets. The game approved by Mo Lin is the mobile game. Whether the product can save the company from the fire has to go through the test of this year's market.
The biggest beneficiary of this time is the Green Shore Network. The game company is also sprinting IPOs. Its products are rich, covering end games, mobile games, VR, and the approved games on the list are all mobile games. Green Shore Network andDeli sharesThere was a brief contact with the cooperation, but no agreement was finally signed. The performance of Greenbank Network also declined in 2018, and the net profit for the first half of the year fell by 42.39%. According to the list, there are 3 games in the Green Shore Network to get the version number, which will definitely help the company's revenue growth this year.
It is a good news for the industry to review the icebreaking of the edition number. In particular, it was not long before the first round of the number was approved on December 19 last year, and the second batch was ushered in, which is unexpected for the market.Shen WanhongyuanResearch reportIt is believed that the accelerated review of the stock version shows the management's emphasis on the issue number and the positive response to the market demand. However, the accelerated review of the stock version does not mean the relaxation of supervision, and the game industry, especially the content compliance of the game. Regulation will be the norm in the future, and the advantages of large-scale manufacturers of compliance operations will gradually emerge.
(Article source: Shanghai Securities News)